Introducing Clarence Nathaniel: the creative force from Oakland, CA. Growing up in the 90s, his passion for basketball, sneakers, and fashion took shape. He started his journey by designing hand-painted t-shirts that matched the shoes in his collection. As he delved into computer arts in high school, he mastered the technical skills, becoming an expert in Photoshop and screen printing. Investing in sewing and embroidery machines, he created unique custom garments.

Clarence’s style caught the attention of everyone around him, earning him the title of Best Dressed. Family, friends, and influential figures from the Bay Area quickly became his first customers when he launched his custom clothing company. While he pursued further education and a corporate career to refine his business skills, his entrepreneurial spirit never wavered. Together with a childhood friend, he co-founded the animated lifestyle brand, Netwirth. Clothing and merch would be a major focus, but the mission was to tell the story of the fictional characters inspired by the Netwirth founders.

Moving to Los Angeles post-college expanded Clarence’s network in both the footwear and music industries. This paved the way for exciting partnerships and collaborations with big names like Footlocker, Guapdad 4000, Roddy Ricch, Jordan Brand, and Goldenvoice. Simultaneously, he also joined the spirits industry as a Marketing Analyst for Ole Smoky Distillery. Years have passed, and he now holds the esteemed role of Creative Director of Digital Marketing at the company.

Clarence’s current projects involve the development and launch of websites and landing pages for various companies. The future looks bright as Ole Smoky continues to grow, especially with their recent merger with the tequila collective, Tanteo. Netwirth remains active on social media, sharing animated reels that celebrate sneaker and hip-hop culture. And keep an eye out for Netwirth’s colorful children’s book, set to release in late 2023.